Ashifa Paracha
Founder of Digital Leaders Pakistan & Pakistan Digital Awards
CEO, Brande Advertising
Ashifa Paracha stands as a transformative figure in the digital space of Pakistan, with a career spanning over 25 years in Marketing and Advertising. Her journey is marked by a series of strategic and impactful milestones that have significantly contributed to the industry. Her roles spanned various capacities, allowing her to gain comprehensive industry knowledge and expertise.
In 2009, Ashifa took a bold step by founding Brande Advertising, transitioning from her previous roles at leading agencies like Maxsell Communications, Interflow Advertising, and Contract Advertising (JWT Group). This move marked the beginning of a new era in her career, characterized by entrepreneurial spirit and innovative vision. This venture allowed her to implement her unique vision and creative strategies, quickly making Brande Advertising a notable name in the industry.
Building on the success of Brande, Ashifa launched the Pakistan Digital Awards in 2017. This initiative was conceived to celebrate and promote the finest Pakistani innovations and campaigns on a global stage, fostering recognition and growth within the digital community.
In 2021, Ashifa introduced Digital Leaders Pakistan, a platform dedicated to elevating digital leaders worldwide. The success of the Digi Leaders Conference and Awards under this banner underscores her commitment to global digital excellence and collaboration.
She is a strong advocate for motivating the next generation of entrepreneurs, particularly through her Next Gen Leaders platform, which works directly with universities to inspire and guide young minds towards successful entrepreneurial ventures.
Her passion for mentorship and youth empowerment led to the creation of Corporate Lounge, a dynamic platform where seasoned mentors work with young entrepreneurs, helping them develop their business ideas and connect with startups. This initiative exemplifies Ashifa’s dedication to fostering the next generation of business leaders.
In 2015, Ashifa’s focus expanded to include mental health and women’s support with the launch of SheVows. This initiative has rapidly grown, offering essential support and resources to women across various cities in Pakistan.
As the ex-chairperson of the Digital Marketing Committee in 2016, Ashifa played a crucial role in shaping the digital marketing landscape in Pakistan. Her leadership contributed to strategic initiatives that enhanced digital marketing practices across various sectors. Her role as a Mentor for UNIDO further underscores her commitment to nurturing talent and fostering growth in the industry. These roles highlight her expertise and dedication to advancing the digital sector and nurturing talent.
Her academic background includes a Master’s degree in Political Science and certification from Pakistan Institute of Corporate Governance for Board of Governance Program. Ashifa is a prominent figure in global networking and collaboration, continually advocating for innovation and leadership within the digital arena. She is also part of Cherie Blair Foundation for Women.
Ashifa Paracha’s unwavering drive and visionary leadership continue to inspire and shape the future of the digital landscape, both in Pakistan and internationally. Ashifa is renowned for her exceptional networking skills within the digital community. She has successfully established collaborations with international digital leaders and platforms, bringing global insights and opportunities to Pakistan’s digital ecosystem.
Vision and Impact: Ashifa Paracha‘s journey is marked by her relentless pursuit of innovation, excellence, and social impact. Through her ventures and leadership roles, she has significantly contributed to the growth of Pakistan’s digital space. Her initiatives have not only advanced the industry but have also supported mental health advocacy and entrepreneurial development.
Ashifa continues to inspire and lead by example, fostering a culture of collaboration and innovation in the digital realm. Her contributions have left an indelible mark on the industry, making her a distinguished figure in Pakistan’s entrepreneurial landscape.